2012 Recruitment: What’s Behind the Buzzwords

No prizes for guessing what month it is when your Tweetdeck stream is overflowing with links to blogs reviewing the year that was, and previewing the year that will be. The HR and Recruitment communities have been in a flurry trying to hone in on thesingle biggest trend, for both sides of the Times Square Ball Drop.  There’s been no shortage of buzz words: social, video, infographics, mobile, candidate engagement and personal brand (to name a few). And the big question is how it all ties in with existing processes and tools, like the Applicant Tracking System.

But one question: why do we feel compelled to choose only one trend? The companies that place top talent will utilize a strategy that takes advantage of all of the above – and more.  This was the message at July’s truBoston, a leg in the famous unconference organized by Bill Boorman, which attracted sorry people like me who think it’s actually exciting trying to make the recruitment process work better. The discussion was, well, awesome – no idea was wrong. We listened, we shared, and every one of us walked away with a richer knowledge base.

Let’s address each hot-topic, and see how they’re continuing to gain traction in the coming year. Or not.

(Carry on reading my thoughts at over at Recruiter.com!)


Categories: Articles for Employers, Articles for Recruiters, Rectruitment Trends


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